Campaign Branching

Not every prospect should receive the same follow-up. Campaign branching allows you to send prospects down different paths based on how they interact with your outreach.
For example, someone who accepts your connection request may receive a welcome message, while someone who doesn't connect can receive a reminder a few days later.

Common branch conditions
You can create branches based on actions such as:

• Connection request accepted
• Prospect replied
• Email replied
• Post liked
• Other supported conditions

Each branch can lead to a different set of actions, allowing your campaigns to adapt automatically.

Creating a branch
In the Flow Builder:

1. Add a branching condition to your sequence.
2. Connect the Yes and No paths to the next steps.
3. Save your campaign.

As prospects move through the sequence, DoReach automatically checks the condition and follows the appropriate path.

When should you use branching?
Branching works best when you want your outreach to feel more natural. Instead of sending the same follow-up to everyone, you can continue conversations with engaged prospects while giving others more time before trying again.